Strategic Plan 2016-17

(Adopted by the Board of Directors on January 8, 2016)

Introduction

The AAUW Nevada County Branch Strategic Plan outlines a continuous path for achieving member goals, in step-by-step increments with measurable results. Based on survey data and our mission and vision, it goes beyond individual opinions and harnesses the power of the organization.

It:

  • Contains short-term, achievable goals with an eye to attaining larger objectives.
  • Is based on data (member survey) and review of Mission, Vision, and Values.
  • Takes into account the organization’s strengths, weaknesses, opportunities and threats to success (SWOT).
  • Will be monitored by the Board for progress and commitment and will be updated and revised annually.

The process began almost one year ago with some 25 participants areas of concern and potential actions. Next, the team sent out a survey to all members and the results were compiled electronically. The group (some 20 members) then reviewed the survey data; the mission, vision and values; and our SWOT characteristics.

Following that, the team had 4 four-hour meetings to distill major issues and concerns into core objectives. It was a huge commitment of time and talent for the dozen members who became the core team. We were fortunate that Virginia Horowitz, who joined last year, is a professional consultant who advises non-profits on strategic planning.

Four major areas were identified as critical to the future of the branch:

  • Public Awareness
  • Membership
  • Fundraising
  • Educational Opportunities

The team decided that Public Awareness/Visibility and Membership were the most pressing issues and would positively affect Fundraising and Educational Opportunities.

The effectiveness of the Strategic Plan needs the involvement of all members. We need each member to participate in some way, no matter how small, to achieve the goals of the plan. Find an area where you can contribute to our Branch’s growth and community service! Working together we will have fun as we get to know each other better and build positive outcomes for ourselves and our community.

 

Goal #1:

We will increase our visibility and enhance our public image within the local community.

Objectives To:

Means/Method

Desired Outcomes

Person(s) Responsible

Deadline(s)

Measure(s) of Success

1. Increase visibility of AAUW- NC as advocates for women/girls.

1A. Clarify and publicize AAUW-NC mission through local mass media, social media, community events, and speaking opportunities

1A. A plan for increased publicity to include a multi- media presentation on AAUW-NC and our use of unified display materials.

1A. Board-appointed ad hoc committee

1A. Complete plan by Spring 2016 and multi-media presen- tation by Fall 2016

1A. Track year-to- year Branch partici- pation in 3 or more community events and/or speaking engagements at community organizations

1B. HaveAAUW- NC branded items available for mem- bers to purchase

1B. Increased visibility of AAUW- NC in the community

1B. Ways and Means ad hoc committee

1B. Ongoing

1B. Tracked sales, year-to-year

Objectives To:

Means/Method

Desired Outcomes

Person(s) Responsible

Deadline(s)

Measure(s) of Success

2. Increase visibility of AAUW- NC as an active supporter of STEM* opportunities for women and girls.

2A. Develop a plan to build on our Tech Trek and Local Scholarship programs and track participation in them.

2A. Increased exposure of middle and high school female students to STEM academics and career options

2A. Tech Trek and Local Scholarship High School committees.

2A. Present plan to Board and begin implementation in Spring 2016.

2A. Year-to-year increase in number of Tech Trek and Local Scholarship applicants; their increased participa- tion in STEM and AAUW activities.

2B. Develop a plan to support targeted school and community STEM programs.

2B. Increased exposure of middle and high school female students to STEM academics and career options

2B. Tech Trek and Local Scholarship High School committees

2B. Present plan to Board and begin implementation in Spring 2016.

2B. Increased AAUW-NC participa- tion year-to-year with targeted schools and community STEM programs.

2C. Meet with Sierra College administrator/staff to ascertain how we can support their STEM-related efforts

2C. A plan to address their needs

2C. Sierra College committee and Board-appointed ad hoc committee

2B. Present plan to Board in Spring 2016.

2B. Plan is ready for implementation Fall 2016.

Objectives To:

Means/Method

Desired Outcomes

Person(s) Responsible

Deadline(s)

Measure(s) of Success

2. Increase visibility of AAUW- NC as an active supporter of STEM opportunities for women and girls.

2D. Develop an outreach plan to families, teachers, and community members.

2D. An outreach plan to increase awareness of STEM opportunities and issues for young women and girls

2D. The Board and an ad hoc committee

2D. Present plan to Board in Spring 2016.

2D. A completed outreach plan for targeted audience by Fall 2016

*STEM = Science, Technology, Engineering, Math


AAUW NC 2015-2016 STRATEGIC PLAN

Adopted by Board 1/8/16
Goal # 2

We will increase membership and improve member involvement and retention.

Objectives To: Means/Methods Desired Outcomes Person(s) responsible Deadline(s) Measure(s) of success
1.  Improved awareness of AAUW and membership opportunities A plan to clarify and publicize AAUW-NC mission and membership options through local mass media, social media, community events, etc. Increased membership Publicity and ad hoc committee Complete plan by Spring 2016 Comparison report at December Board meeting.  Monthly updates.
2.  Determine reasons members don’t renew Contact non-renewing members in a confidential manner then update the existing retention plan to address the issues Identification of issues resulting in non-retention; updated retention plan to address the issues Membership VPs and ad hoc committee Identified issues reported to Board each September; updated retention plan by November Board meeting. Increased retention
3.  Strengthen mentoring for new members. Develop a mentoring plan for new members Increased involvement and retention of new members Membership VPs and Branch members Ongoing data reported at Board meetings All willing new members are paired with a mentor
4.  Utilize AAUW-NC events more effectively Members to serve as ambassadors to new members and guests Increased retention and recruitment at AAUW events Membership VPs and all Branch members Ongoing Informal polling at general meetings by President
5.  Increase younger membership Develop a plan to attract younger members, students, and working women Increased number of younger and working women Membership VPs and ad hoc committee Spring 2016 Presentation of plan to the Board and adoption
6.  Build a data base to track membership participation, interests, skills, and other identified fields Collection of information from applications, sign-ups for committee participation, mentor/mentee relationships, etc. Viable and user-friendly data base Sue Miller and committee February 2016 Board meeting for draft data base; March 1st for final data base Data base established